Delivering Digital Product Experiences
Your world is changing and the demand for improved digital product experiences by both external and internal audiences is growing rapidly. Attention is focused on the quality and richness of your product content and the speed at which you can share it. This stresses your product information flow, aggravating existing issues and opening up gaps in the process. Getting the right information to the right audience, at the right time is challenging:
Multiple sources can lead to inconsistency in your data. Effort is duplicated and time is wasted. The outcome? Poor product information leaking into your sales channels and losing revenue. Read more…
Each team has a role to play in assembling product information, but all too often, silos of product data builds up. With information fragmented across the business, co-ordination becomes a bottleneck and digital workflows can flounder. Read more…
While 3D design and product development is being embraced, brands struggle to find a platform to make the most of these powerful visualisations. Read more…
B2B platforms, while great for delivering on product information, lack the personal touch of a knowledgeable sales professional. Without guidance, buyers may find that their purchasing decisions do not fully resonate with their target customers. Read more…
The challenge is for your sales team to effectively communicate ‘channel right’ selections for each buyer’s market. If not, buyer expectations will not be met, decreasing the value in the brand/buyer relationship. Read more…
Differentiating your offer from the competition has never been more important. Buyers who struggle to see the big picture or understand a brand’s values won’t fully engage with your brand. Read more…
The teams that create great product information may not have the knowledge to structure data effectively. Badly organised data is harder to reuse, likely to be error prone and can cause fundamental problems in your go-to-market process. Read more…
Hark’s Solutions
