Throughout the go-to-market process, brands are challenged by the time and cost associated with product reviews and sampling. Designers, forced to respond fast to ever changing market demands, are turning to 3D design and prototyping to speed up the process and present early views of product ranges. These samples are rendered but often not used to their full potential. Brands struggle to find a platform for the 3D models where designers can collaborate online with product teams, merchandisers, and sales at each stage of range planning. The use of 3D can be a game changer, but if you are unable to make use of it throughout your entire go-to-market process then it negates the huge potential benefits, including speeding up time to market, reducing spend on samples and delivering a richer customer experience.