However, as the team at Mizuno are keen to point out, there are other benefits to selling virtually that affect the wider community. In the ordinary run of things, a salesperson is out on the road attending meetings with buyers, visiting customers, and engaging with new prospects. Having the option to manage these situations online has meant that the Mizuno Golf team have cut their driving mileage by at least half.
Not only does this mean that the budget for expenses within the business is dramatically reduced because there is less need for hotels, dinners on the road, and the never-ending expenditure on fuel, but the effect on the environment of fewer miles being driven is not to be underestimated. We all saw news reports during the early lockdowns showing natural habitats reviving and coming back to life because of the focus on keeping the majority of the public at home, and environmentally conscious brands like Mizuno are keen to keep this going.