With many brands adopting a ‘channel right’ approach to product sales, effective communication is important at every level, from segmenting the product offer for each market or sales channel providing clear guidance to your sales team, through to presenting the right product to the right buyer.
Our powerful tools are designed to support strategic sales initiatives, giving channel right context to product information in aHub’s product experience management system, collaborative range planning with aViewPro’s intuitive tools through to delivering sales presentations with aWorkbook’s digital catalogue app. At each stage, we equip your teams with the right tools to enable them to effectively demonstrate your brand’s expertise.
And, by tailoring your Sales Team’s sell-in process to meet the needs of the customer, you will differentiate your brand, exceed buyer expectations and most importantly, win more business.
Showing the wrong or unfiltered range to the buyer is a sure way to lose engagement. Using aViewPro you can create tailored views that can be sent online, giving the end user the chance to browse the selection and compare products ahead of a meeting.
By using aWorkbook you can provide tailored digital content specific to each market, allowing sales teams to utilise the template assortment planning feature giving them flexibility to tailor channel specific product selections for individual customers, access to channel specific marketing and even access to channel specific pricelists, all at the click of a button.