Odlo: Utilising the Advantage of 3D
We all know that the current global pandemic has forced businesses to re-evaluate the way that they operate, both internally and externally. No longer are we able to simply call a meeting and have stakeholders gather around a table to discuss design elements or review physical samples. And face-to-face meetings with buyers are simply not possible in many countries due to lockdown regulations.
In many industries there has been a shift from physical samples to 3D rotational images, and nowhere is this more apparent than in the fashion and apparel business. Instead of inviting buyers to a showroom fully kitted out with samples of the latest range, sales teams are now relying on high quality imagery to showcase their products.
For some brands, the change in process has needed to be swift in order to stay current and meet customer expectations. And for others, the 3D journey started long before COVID first made the front-page news.
One such brand is Odlo, a company that has been producing cutting-edge sports and outdoor wear since 1946. The favourite saying of their founder, Odd Roar Lofterød Senior, was “Always make sure you’re one step ahead”, so it’s no surprise that Odlo are ahead of the curve when it comes to utilising 3D imagery.
Odlo first started developing digital samples with Browzwear’s 3D design software, VStitcher, in 2017. Initially, the purpose of implementing 3D within their workflows was to cut the cost of sample garments while still giving the sales team the support they needed when selling-in to buyers. While this was important when the sales reps were “out on the road”, it is absolutely vital now that the majority of these meetings are managed online.