However, as the team at Mizuno are keen to point out, there are other benefits to selling virtually that affect the wider community. In the ordinary run of things, a salesperson is out on the road attending meetings with buyers, visiting customers, and engaging with new prospects. Having the option to manage these situations online has meant that the Mizuno Golf team have cut their driving mileage by at least half.
Not only does this mean that the budget for expenses within the business is dramatically reduced because there is less need for hotels, dinners on the road, and the never-ending expenditure on fuel, but the effect on the environment of fewer miles being driven is not to be underestimated. We all saw news reports during the early lockdowns showing natural habitats reviving and coming back to life because of the focus on keeping the majority of the public at home, and environmentally conscious brands like Mizuno are keen to keep this going.
Another positive side effect of minimising customer visits, and one which is often overlooked, is that the lease cars used by the Mizuno Golf sales team now have lower mileage on them when they are returned which means that they can be sold second hand rather than being scrapped. This obviously has wider implications for the environment as there is a reduced need for brand new cars in production, and there is less need for the dismantling and disposal of cars when they are scrapped. It’s easy to imagine the huge benefit to the environment if more brands were to continue selling virtually using digital tools rather than moving back to “in person” customer visits.