Not only do we ensure that the product information is accurate, we very quickly develop a deep understanding of a brand’s product ranges. As the Lafuma Mobilier digital catalogues support their sales teams across Europe, this meant assessing, reviewing, and harvesting information across 7 different languages and 5 separate product ranges. We soon began to understand why producing these catalogues manually had taken a long time.
As we collated, reviewed, amended, and collaborated with Lafuma Mobilier, our projects team ensured that every product nuance and attribute was captured in aHub, our product content management platform. With all the information in one place we could easily identify and fix inconsistencies to ensure the finished result was perfect.
Once all Lafuma Mobilier’s well-conditioned, accurate product data was ready in aHub, we began building their digital catalogues, taking the pain out of their catalogue creation. Our knowledgeable and experienced projects team make sure every part of the catalogue is sales launch ready, leaving Lafuma Mobilier free to focus on the task at hand – selling!
Upon launch, the sales team found the tool invaluable, enabling them to showcase a wealth of product information in an easily accessible format that supports their sales conversations. With aWorkbook the Lafuma Mobilier sales teams can seamlessly switch between product ranges, depending on their customer channel, and guide buyers through tailored product selections supported by brand materials such as videos, images, and 3D renderings.